Social Media Marketing Course
🎯 Goal of this Module:
Learn how to grow brands and businesses on social media platforms using both free (organic) methods and paid advertising (Meta Ads). You will understand content creation, audience engagement, and running successful ads on Facebook and Instagram.
Social Media Marketing Course Overview
Master the art of engaging audiences, building brands, and driving results across major social media platforms. This Social Media Marketing (SMM) course is designed to equip you with hands-on strategies and tools to grow any business or personal brand online.
What courses are included in this Social Media Program?
This Social Media Marketing Program offers a complete roadmap to help you become a skilled and confident social media marketer. Each module is crafted to give you in-depth knowledge and practical experience with real tools, platforms, and strategies🎯.
Module 1: Introduction to Social Media Marketing
Understand the foundation of the social media marketing world.
What is Social Media Marketing?
- What is social media marketing (SMM)?
- Importance of social media for businesses today
- Overview of popular platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter
- Difference between Organic and Paid Social Media Marketing
Module 2: Setting Up Social Media Profiles
Dive deeper into how digital marketing works across channels.
- How to create and optimize business profiles/pages on Facebook and Instagram
- Profile basics: Profile photo, bio, contact info, website link
- Understanding Facebook Business Page vs Personal Profile
- Using Facebook Business Suite (Meta Business Suite)
Module 3: Organic Social Media Marketing
- Content creation ideas (posts, stories, reels, videos, polls)
- Best practices for posting frequency and timing
- Using hashtags effectively
- Engaging with followers: Comments, messages, shares
- Building a social media content calendar
- Growing followers organically without paid ads
Module 4: Social Media Optimization (SMO)
- Profile and page optimization techniques
- Improving post reach with engagement
- Collaborations and influencer outreach basics
- Using groups and communities for organic growth
- Tracking organic post performance with insights
Module 5: Introduction to Meta Ads (Paid Social Media Advertising)
- What are Meta Ads? Why use paid ads?
- Introduction to Meta Ads Manager platform
- Types of ads: Awareness, Engagement, Traffic, Lead Generation, Conversion
- Understanding Facebook Pixel and its importance
Module 6: Setting Up Meta Ads Campaign
- How to create a Meta Ads account
- Choosing campaign objectives
- Audience targeting options: Location, Interests, Behaviors, Custom Audiences
- Setting budget and schedule
- Designing ad creatives (images, videos, copy)
Module 7: Running and Managing Meta Ads
- Creating ad sets and ads within a campaign
- Monitoring ad performance (impressions, clicks, CTR, CPC)
- A/B testing ads to find the best-performing ads
- Adjusting budgets and bids
- Handling ad disapprovals and common issues
Module 8: Retargeting & Lookalike Audiences
- What is retargeting and why it works
- Creating custom audiences from website visitors, video viewers, or page engagers
- Using lookalike audiences to reach new potential customers
Module 9: Analyzing Results & Reporting
- How to read Meta Ads reports
- Key metrics to track success (ROAS, CPC, CPM, conversions)
- Creating simple reports for clients or business
- Using data to improve future campaigns
Module 10: Best Practices & Trends in Social Media Marketing
- Current social media trends (short videos, reels, stories)
- Content ideas that get more engagement
- Avoiding common mistakes (spammy posts, ignoring comments)
- Importance of consistent branding and messaging
💼 How to Start Freelancing as a Social Media Marketer & Meta Ads Specialist
After completing this module, you can work as a freelancer and help businesses grow on social media while earning online.
⦁ Build your own social media portfolio (manage pages or run ads for demo projects)
⦁ Join freelancing sites: Fiverr, Upwork, Freelancer, LinkedIn
⦁ Services you can offer:
⦁ Social media page setup and management
⦁ Organic content creation and scheduling
⦁ Running Meta Ads campaigns
⦁ Audience research and targeting
⦁ Monthly performance reports
⦁ Tips on pricing, client communication, and project delivery
⦁ How to collect payments and maintain long-term clients