Search Engine Optimization (SEO) Course
🎯 Goal of this Module:
In this module, you will learn how websites rank on Google and how to optimize a website so it appears in search engine results. You’ll learn on-page, off-page, and technical SEO with practical tools and strategies.
Search Engine Optimization (SEO) Course Overview
Boost your website’s visibility and rank higher on Google with our in-depth Search Engine Optimization (SEO) Course. Designed for beginners to advanced learners, this course provides step-by-step training on how to drive organic traffic, improve search rankings, and grow your online presence effectively.
What courses are included in this Search Engine Optimization (SEO) Course Program?
Our SEO Course Program is carefully structured to provide complete, step-by-step training in all essential areas of search engine optimization. Whether you’re a beginner or want to upgrade your SEO skills, this program covers everything you need to rank websites on Google and other search engines.
🧩 SEO Modules Included:
Module 1: Introduction to SEO
- What is SEO and why it matters
- How search engines like Google work
- Benefits of SEO for businesses and websites
- Types of SEO: On-Page, Off-Page, Technical SEO
Module 2: Understanding Search Engine Algorithms
- How Google ranks websites
- What is crawling, indexing, and ranking
- Introduction to Google algorithm updates (Penguin, Panda, Helpful Content, etc.)
Module 3: Keyword Research (Finding Right Keywords)
- What are keywords and why they are important
- Types of keywords: short-tail, long-tail, LSI
- Free keyword research tools (Google Keyword Planner, Ubersuggest, AnswerThePublic)
- Finding low-competition, high-search-volume keywords
Module 4: On-Page SEO
- Title tags and meta descriptions
- URL structure and keyword placement
- Headings (H1, H2, H3)
- Image optimization (alt text, compression)
- Internal linking and anchor text
- Content optimization (readability, keywords, structure)
Module 5: Off-Page SEO
- What is backlinking and why it's important
- How to create backlinks: Guest posting, Blog commenting, Directory submission
- DoFollow vs NoFollow backlinks
- Social sharing and brand mentions
- Tools to track backlinks (Ahrefs, SEMrush basic overview)
Module 6: Technical SEO
- Website speed and performance optimization
- Mobile-friendliness
- Secure site (HTTPS & SSL certificate)
- Crawlability and indexing (robots.txt, XML sitemap)
- Canonical tags and duplicate content issues
Module 7: SEO Tools & Platforms
- Google Search Console (Performance, Indexing, Sitemap submission)
- Google Analytics (Traffic, Source, Behavior)
- Screaming Frog (Basic Site Audit)
- Yoast SEO plugin for WordPress
Module 8: Local SEO
- What is Local SEO and why it matters
- Creating and optimizing Google Business Profile (Google My Business)
- Local citations and directory submissions
- Getting customer reviews and ratings
- Optimizing for "near me" searches
Module 9: SEO Content Writing Basics
- How to write SEO-friendly blogs and articles
- Using keywords naturally
- Writing titles that attract clicks (CTR-focused)
- Content length, originality, and structure
- Avoiding duplicate content
Module 10: Tracking and Reporting SEO Results
- How to check keyword rankings
- Measuring organic traffic
- Bounce rate, time on page, user behavior
- Monthly SEO reports for clients
Module 11: Common SEO Mistakes to Avoid
- Keyword stuffing
- Plagiarized content
- Irrelevant backlinks
- Ignoring mobile responsiveness and site speed
💼 How to Start Freelancing as an SEO Expert
After completing this module, you can start your freelance career and offer SEO services online.
- Create your own SEO service portfolio.
- Join freelancing platforms like Fiverr, Upwork, Freelancer.
- Popular freelance SEO
- services:
SEO audit reports.
On-page optimization.
Local SEO setup.
Blog SEO writing.
Backlink building. - How to communicate with clients and set pricing.
- Collecting payments and building long-term clients.