course

Complete Digital Marketing Course

02 Aug

Digital Marketing Course

🎯 Course Goal :

100% Practical Training, Live Projects & Assignments, Certification upon Completion, Access to Tools like Google Analytics, Canva, etc.

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Key Highlights :

  • 14+ Modules Sessions across 7 Months
  • 43 Hrs of Self-paced Learning
  • 7 Months of Applied Learning
  • Mentor Support
  • 24/7 Support

Digital Marketing Course Overview

Start your journey to becoming a certified digital marketer and build a career or business with high-income potential.

What courses are included in this Digital Marketing Program?

This all-in-one Digital Marketing Program is structured to give you deep knowledge, practical skills, and hands-on experience across all major areas of digital marketing. Here’s a breakdown of the core modules included:

Module 1: Basics of Digital Marketing

Understand the foundation of the digital marketing world.

What is Digital Marketing?

  • Difference between Traditional vs Digital Marketing
  • Importance of Digital Marketing in Today’s World
  • Types of Digital Marketing Channels
  • Scope & Career Opportunities
  • How businesses use digital platforms to grow

Dive deeper into how digital marketing works across channels.

Understanding Buyer’s Journey (Awareness, Consideration, Decision)

  • Marketing Funnel Explained
  • B2B vs B2C Digital Marketing
  • Inbound & Outbound Marketing
  • Important Metrics: CTR, CPC, CPM, ROI, etc.
  • Tools Overview (Google Tools, Meta Tools, Analytics)

Build your own website from scratch using WordPress.

What is WordPress and why it’s used

  • Domain & Hosting Basics
  • How to install and setup WordPress
  • Theme Selection and Customization
  • Plugins – What they are and how to use them
  • Creating Pages, Menus, Contact Forms, Blogs
  • Basic SEO setup in WordPress

Learn how to rank your website on Google.

What is SEO and how it works

  • Types of SEO: On-page, Off-page & Technical SEO
  • Keyword Research: Free Tools and Methods
  • Meta Tags, Title, Description, URL Structure
  • Image Optimization, Internal Linking
  • Backlink Creation Basics
  • Google Search Console & Google Analytics Introduction

How to grow your business using platforms like Instagram & Facebook.

Introduction to Social Media Platforms (Instagram, Facebook, LinkedIn, YouTube)

  • Profile Optimization
  • Content Strategy for Organic Growth
  • Difference Between Organic and Paid Promotion
  • Influencer Marketing Basics
  • Social Media Trends

Increase your reach and followers without spending money.

What you learn :

  • Creating Engaging Posts
  • Best Times to Post
  • Hashtag Strategy
  • Creating Social Media Calendar
  • Scheduling Tools (Meta Business Suite, Buffer, etc.)
  • Organic Engagement Tactics

Learn to run Facebook & Instagram ads effectively.

What is Meta Ads Manager

  • Ad Types: Traffic, Engagement, Lead Generation, Conversions
  • Targeting Audience (Interest, Behaviour, Custom)
  • Pixel Installation & Tracking
  • Budgeting & Bidding Strategies
  • Ad Copy and Creative Designing Tips
  • Reading Analytics & Optimizing Ads

Learn how to write digital content & use AI for better results.

What you learn :

  • Basics of Copywriting & Content Writing
  • Content Writing for Website, Social Media, Blogs
  • Understanding Content Structure (Hook, Body, CTA)
  • Introduction to AI Tools like ChatGPT, Grammarly, Jasper
  • Writing SEO-Friendly Content using AI

Create eye-catching designs for digital marketing.

What you learn :

  • Introduction to Design Thinking
  • Designing in Canva (Free & Paid Features)
  • Basic Designing in Photoshop (Posters, Thumbnails, Edits)
  • CorelDRAW Introduction (for branding & printing material)
  • Social Media Post Design Principles
  • Tools for Free Templates and Icons

Learn how to make videos for YouTube, Instagram & ads.

What you learn :

  • Basics of Video Editing
  • Adding Text, Music, Transitions
  • Using VN App for mobile editing
  • Using Filmora for professional editing on PC
  • Export Settings for Social Media Platforms
  • Editing Reels, Shorts, and Intro Videos

Understand paid ads on Google and YouTube.

Overview of Google Ads

  • Ad Types: Search, Display, Video, App Install
  • Campaign Setup and Goal Selection
  • Keyword Match Types & Bidding Strategy
  • Ad Extensions & Quality Score
  • Conversion Tracking with Google Analytics

Learn how to plan campaigns and strategies for clients or your business.

How to create a 360° Digital Marketing Plan

  • SWOT Analysis of Brand
  • Competitor Research
  • Campaign Planning & Budgeting
  • Monthly Reporting Format
  • Case Studies on Real Brands

Start your digital career from home or as a freelancer.

Understanding Freelancing Platforms (Fiverr, Upwork, Freelancer, LinkedIn)

  • Creating Professional Profile
  • Bidding Techniques and Client Communication
  • Portfolio Creation Tips
  • Invoicing, Payment & Client Retention

Get ready for interviews in digital marketing companies.

What you learn :

  • Resume & LinkedIn Profile Optimization
  • Most Asked Interview Questions
  • Mock Interview Sessions
  • Case Studies & Task-Based Interview Rounds
  • How to showcase projects
  • Freelancing vs Job – Career Paths Explained
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